Choosing AI tools by hype is how small businesses end up with five subscriptions and no results. This guide ranks AI tools by the job they do — writing, marketing, customer questions, automation, and productivity — so you can pick one tool per job and skip the rest.

Our current short list

• Best for writing & content: Jasper (marketing-focused) or Writesonic (SEO articles, usable free tier)
• Best free starting point: ChatGPT or Claude — research, drafts, planning, summaries
• Best for video: Pictory — turns scripts and posts into finished video
• Best for email & follow-up: Kit or GetResponse with AI assist built in
• Best for automation: Zapier (most integrations) or Make (more flexible, lower cost)

We’re expanding each pick into a full review with pricing, limits, and best-fit use cases. Meanwhile, our sister site The AI Guyz ranks the same tools for side-income use.

Not sure which fits your business? Book a free call with Mark — or see coaching options.